One Pager vs Executive Summary vs Pitch Deck – How to approach investors for startup funding?
We interviewed 1000 entrepreneurs with no professional experience in raising funds, “how startups get funding?”
While the majority sided with “the best way to raise seed funds is by submitting pitch decks to VC firms,” some entrepreneurs weighed on the importance of one pager and executive summary to get the foot inside the room full of investors.
When coming across “how to get funding for a startup,” every entrepreneur has their theory of how startup funding works at different stages of startup financing.
The unanimous takeaway from the interview reveals that creating one pager/executive summary/pitch deck is the first step to a fundraising campaign.
In this blog, we weigh the pros and cons of one pager, executive summary, and pitch deck to decipher the most effective method to approach investors for startup funding.
One pager is a one-page document/pitch deck that offers an overview of the startup and provides important information in an easily digestible format. It highlights the startup's mission and vision, business model, and challenges they're looking to overcome.
A professional startup one pager contains –
With the POD one pager template, you can showcase a startup’s vision, target market, revenue model, competitive landscape, team, financials, and other key metrics in a visually aesthetic manner.
PS: Did you know you can create a professional startup one pager in 5 minutes?
An executive summary is a two- to three-page document providing insight into a startup. It includes a description of the product or service, target market, competitive advantages, and financial projections.
With an executive summary, you can highlight the most important components of the startup at the beginning. It expands on one pager and keeps investors interested while engagingly covering key business information.
An executive summary is a lengthy version of one pager with more words. A professional writer or editor is required to ensure the information flows smoothly across the executive summary and covers the important points.
Popular platforms offering professional executive summary templates, both free and paid, are as follows -
A pitch deck, also known as an investor pitch deck, is a multimedia presentation that captures the overview of a startup. It is most widely used by entrepreneurs to present the startup idea while raising funds. A professional investor pitch deck contains -
The pitch deck offers in-depth information about every aspect of the business. An investor can easily build a first-level view of the startup through a pitch deck.
Time-consuming – It takes time to collate all information that can help to fundraise. A pitch deck is expensive to make, as little customization is available on a free template. To create a professional pitch deck, you’ll require a designer.
While creating a pitch deck, keep in mind -
What do you do? Why are you 10x-100x better than the competition? How big is the opportunity?
To improve the odds of your fundraiser, check out our blog – Proven Pitch Deck Template to Improve the Odds of Fundraising Campaign
After creating a pitch deck, don't forget to submit your pitch deck to 2000+ investors.
There is no correct answer to this - "What is the best way to approach investors for funding?"
However, a well-crafted one pager can be a great way to start a conversation with an investor, as it can quickly and briefly summarize the startup and its potential to investors. An executive summary is more appropriate for investors looking for more insights about the startup. At the same time, a pitch deck is typically used to give in-depth information about every aspect of the startup – team, product, marketing, financials, etc.
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