9 things to include in a One Pager to a potential investor
When you are looking to approach potential investors, you want to ensure that you have the key information presented most temptingly to get noticed by the investors. A one-page document can help you accomplish that. It is a concise document bearing key information that an investor can study within a minute.
It’s essential to have a one pager in your ‘Startup Funding Kit’ to provide potential investors with -
Like executive summary and pitch deck, one pager is an integral part of your ‘Startup Funding’ kit, It offers an overview of your business that you can send to potential investors to give them a snapshot of what your business is, what it does, and how it can make money.
Incorporating one pager into your investor outreach strategy increases your chances to raise funding. This is because it covers key components like the problem, solution, marketing scope, etc., in a simple yet effective way that you can use to invigorate an investor's interest in your startup.
In POD Investor One Pager, you can add –
To stand out in the crowd, startups spend endless hours coming up with catchy names, logo, and tagline that align with their mission. They’re a crucial component of your business; hence, your startup’s name, logo, and tagline are mentioned at the top of the page in the POD one pager template.
Every business starts the same; only their path defines who they are. And that’s enough to hook investors’ attention. Next, mention the problem area you deemed significant enough to base your startup’s vision on and how you will solve the problem and make your consumers’ lives easier.
Pro Tip: The problems and solutions should be specific, clear, and relevant to the consumers’ needs.
Potential investors want to see that you have done your homework regarding market opportunities. They want to know there is a market for what you are selling and that you have a plan to reach your target market. You should include statistics about your market and information about your target customer. Please explain how you plan to onboard them and how much demand is for your product or service.
This critical section of the POD one pager is dedicated to elaborating your startup positioning in the market. In this section, you have to add –
The bigger the TAM, the bigger the opportunity to scale the business and the return on investment. So for that reason only, this becomes the highlight of one pager as investors tend to invest in startups with bigger TAM.
It is the perfect opportunity to emphasize the competitive landscape. Showcase your product's competitors in the market and why your product is the best amongst them. It would help the investor study your product against the competitor and conclude.
If your business model isn't pivoted towards making money, no one would be willing to invest in it. And that's the bottom line. So explain how you intend to make money through selling services, products, subscriptions, etc.
Given the funding, how do you intend to grow your business? Investors prefer to back an out-of-the-box thinker entrepreneur! Use this space to boast about the strategies you'll incorporate in your marketing plan to scale your business and take it to the next level.
Since your idea is in the development phase, explaining the market traction to showcase the concept can exist in the real world increases your chances of raising seed capital. Also, mentioning the competitor in one pager helps investors evaluate your startup idea against the existing players.
If you can show that your company is making progress and has potential, it will bolster your case with potential investors.
What do the next five years hold for you? Where do you view your business? What's the net profit you're predicting for the next five years? Since attaining the exact numbers is a rarity, feed realistic numbers to showcase that your business is bound to be generating a revenue stream in the next five years.
At the initial stage of a startup, investors look to back a startup based on the team's credibility rather than a product. Therefore, a strong team with relevant background experience is a plus in the eyes of the investors.
The sole purpose of creating one pager is to raise money. Mention the approximate amount of money you intend to raise from the funding round. Inculcate the objective you have planned to achieve with the funds like product development, hiring key personnel, etc.
Pro tip: Include the additional costs for unexpected situations in your budget.
You can include key details in an easily digestible format with POD Investor One Pager.
POD is owned by Crowdpouch Ventures Services Private Limited and reserves all rights to the assets, content, services, information, and products and graphics in the website but third party content. Crowdpouch does not solicit, advertise, market any of the users registered with POD, neither does it solicit investors by offering leagues/schemes/competitions etc. related to securities markets. POD hereby clarifies that it does not carry any resemblance to the stock exchange nor does it facilitate trading of securities nor does it act like a broker/agent/media for raising funds. Investment through POD does not carry rights of renunciation. Investors are cautioned that POD operates in an unregulated space hence, investment through POD is subject to investment risk. Investments in startups are highly illiquid.